Fallout Is a Fantastic Example of Transmedia, Says Embracer CEO After Teasing Lord of the Rings Opportunity
While the long-standing curse of gaming adaptations has been broken for quite a while, the Fallout TV adaptation (just renewed for a second season) stands out from many others not only because of its sheer quality but also because it dared to progress the story further, taking place after the latest games instead of merely adapting existing storylines.
In a wide-ranging interview with GamesIndustry, Embracer CEO Lars Wingefors singled out the Fallout Amazon Prime Video TV series as a fantastic example of transmedia, one he'd like to repeat with The Lord of the Rings IP.
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Just the Middle-earth opportunity on its own is just amazing if you think about it – what you can do and how you can expand that world and how you can do that with gaming, but also how you can combine it with other media. I'm a huge believer in transmedia. I'm encouraged to see the success of Fallout on Amazon Prime in recent weeks. It's a fantastic example of how you could do a successful transmedia.
Of course, while Fallout is originally a gaming IP, The Lord of the Rings is not. As such, games based on J.R.R. Tolkien's literary masterpiece can be considered examples of transmedia themselves. Embracer, which recently decided to split into three separate listed companies with the triple-A game development one being Middle-earth Enterprises & Friends, is staking a lot on what is arguably the most renowned fantasy IP. Last June, Embracer executives discussed the need to turn The Lord of the Rings into one of the biggest gaming franchises. Following last year's release of Return to Moria, the next adaptation will be Tales of the Shire, due this year. Further off is Amazon's The Lord of the Rings MMO.
As for non-gaming adaptations, the animated film prequel The Lord of the Rings: The War of the Rohirrim is scheduled to release on December 13, while new movies are in production at Warner Bros. and New Line
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