E3 Killed E3, Says Summer Game Fest's Geoff Keighley
In a recent VGC Podcast interview, Summer Game Fest host/producer Geoff Keighley hit back against claims that SGF is responsible for the death of E3--the Entertainment Software Association's seemingly defunct (but once very popular) annual gaming expo.
«I think E3 sort of killed itself in a way,» Keighley said when asked about his show's reputation as the source of E3's downfall. «I understand why people say [I killed E3], but I think if anything, we created Summer Game Fest, and I built Summer Game Fest because I saw the wheels falling off the wagon of E3.»
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Keighley created Summer Game Fest in 2020, after the COVID-19 pandemic led to E3 2020's cancellation. Ideas for a virtual event were entertained by the ESA, but never materialized. After the cancellation of E3 2021 and 2022, Summer Game Fest's popularity only grew. As a live-streamed online showcase from the start, SGF had managed to put together a safe, functional gaming showcase that was more accessible to the general public than E3 had historically been.
«E3 was part of my life since I was a 15-year-old kid,» Keighley said on the podcast, making it clear he had no ill will toward the event or the organization behind it. "[From] the first E3 in 1995, I went to every show. I loved it and it defined my summer."
Keighley also made it clear he was sad to hear of E3's fate, especially after the 2023 show's recent cancellation was announced.
"[E3] was so exciting to me, and it was heartbreaking to see
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