Diablo 4 Is Selling $8 Horse Armour Because No One Cares Anymore
Diablo 4 is finally here, and while launch day hasn't gone off entirely without issues, there are still plenty of Nephalem stomping their way through Sanctuary happily murdering the forces of evil. Unfortunately, there's one demon that players can never slay, and that's capitalism.
As players were warned several weeks ago, Diablo 4 has an in-game shop where players can purchase cosmetics. The free and paid battle passes also provide cosmetic rewards, but there are plenty of other "armors" to purchase in the shop, with prices ranging anywhere from $8 for the lowest-priced horse armor to as high as $28 for certain character bundles.
Related: Hey Casuals, You Can Just Play Diablo 4 For The Story
Of course, these cosmetics aren't being sold for real-world money. You first have to purchase "Platinum," Diablo 4's premium currency. And you can't just buy the exact amount you want, either. You need to purchase Platinum in increments as low as 200 for $2 and as high as 11,500 for $99. Everything starting at the $25 increment starts giving you "free" or bonus Platinum as the 10 Platinum to $1 ratio ends ($25 actually gets you 2,800 Platinum--a 300 Platinum bonus).
Besides encouraging players to spend more by offering this "free" Platinum, a Reddit thread noted that the prices for these cosmetics seem way out of touch with what most players are actually willing to spend to make their horses look pretty. An astute response from another Redditor noted that might be the point.
"They maybe don't expect most people to buy at these prices," wrote user asprintf. "They'll make bank off of discounts and sales. You won't pay $15 for a cool cosmetic, but will you cave and pay $7.50 when a limited-time sale hits?"
This exact practice of
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