Bing’s Search Dominance Over Google Was Very Short-Lived, and That Spells Trouble for Microsoft

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There is an emerging conviction in the market that Microsoft will soon follow Apple in achieving a $3 trillion market capitalization. Given the current hype around everything AI-related, this prognostication might well pan out. However, Bing – that perennial laggard in the world of search engines – does not appear to be playing any significant role in achieving this milestone.

OpenAI has shot to prominence in recent months as its ChatGPT generative AI has captured the imagination of a global audience yearning for the next big disruptor in the tech sphere. Microsoft has emerged as the biggest beneficiary of the rise of the ChatGPT phenomenon on the back of a unique partnership deal with OpenAI. The tech giant announced back in January 2023 that it was investing an additional $10 billion in OpenAI, bringing its total investments in the revolutionary company to $13 billion. In return for providing this funding, as well as access to its cloud-computing service Azure, Microsoft has received rights to 75 percent of OpenAI's profits until the tech giant is able to recoup the entirety of its $13 billion investment. Thereafter, Microsoft will receive 49 percent of OpenAI's profits until these returns reach the $92 billion mark, after which Microsoft's shares will revert to OpenAI's non-profit foundation.

Meanwhile, Microsoft has been enthusiastically incorporating OpenAI's toolkit in its cloud-based services as well as the Office suite of products. Critically, the tech giant fully integrated its Bing search engine with ChatGPT, prompting some analysts to call for Google to lose its dominance in