Ubisoft Loves That Microsoft Is Buying Activision, And Here's Why
CEO Yves Guillemot believes the deal is a good thing and shows that Ubisoft is on the right path.
By Eddie Makuch on
During Ubisoft's latest investor briefing this week, CEO Yves Guillemot was asked for his thoughts around Microsoft's deal to buy Activision Blizzard, and he's a fan. He said the deal helps show how valuable IP is. Not only that, but Guillemot said Microsoft looking to buy Activision Blizzard in part for its mobile game business with King and Candy Crush helps to validate Ubisoft's own investments in the mobile market.
«I think it's good news that the transaction can go through because it really shows the power of IPs, and where the industry is going. So there will be lots of opportunities in the future for all the companies,» he said. «It also shows the value of IPs that can be on console and PC, but also mobile and become more worldwide brands. That's a fantastic opportunity. Microsoft is saying that the mobile part of the Activision deal is important. So all the investment we are making to be stronger on mobile is also in line with that.»
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