The Best Tech Brands for 2023
If you've ever encountered a pop-up that asks you how likely you are to recommend a company or the products it sells, the survey is likely looking for you to contribute to its Net Promoter Score, or NPS. Business strategist and author Fred Reichheld(Opens in a new window) created the NPS system over 20 years ago as an indicator of customer loyalty (details on how it's calculated are at the end of this story). NPS is used by most Fortune 500 companies, as well as many smaller firms, as an indicator of a company’s current status and what lies ahead, and even as a way to motivate employees.
Throughout the year, in our PCMag Readers’ Choice and Business Choice surveys, we ask our readers whether they would endorse the products and services they use. While we use that query to create a score for a brand’s likelihood to be recommended to friends and colleagues, it also lets us generate an NPS for every brand rated in every category for which we have a survey. From the Net Promoter Scores we gathered throughout the past year, we've compiled this list of brands with the highest satisfaction ratings.
Different industries can have wildly different Net Promoter Scores. We see that not only in various tech categories but even when it comes to business versus personal use. Products and services thrust upon people by an IT department tend not to score as well. Case in point: Not a single manufacturer from our Business Choice coverage this year makes it onto this list.
Check the bottom of the story for a list of all the vendors in every 2022 survey category to see how your favorite brands compare. We only bestow the Best Brand designation to those earning the highest NPS among its competitors. And to be included a brand needs to
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