In a bid to enhance the capabilities of its latest microblogging platform and thereby compete in a much better way with Elon Musk's X, the former Twitter, the new Meta platform Threads is set to introduce the direct messaging (DMs) functionality, allowing users to engage in conversations with their friends and followers in a much more engaging way. Adam Mosseri, the head of Instagram, confirmed this development in a recent statement to the Washington Post. With Facebook and Instagram, other social media platforms under Meta's umbrella, already equipped with DM options, the integration into Threads should be a relatively smooth process, positioning it to compete with X on a much better footing.
According to the Washington Post report, Meta initially considered incorporating Twitter-like features into its existing platform, Instagram. However, Mark Zuckerberg, the CEO of Meta, envisioned a grander scale, leading to the inception of the standalone app, Threads.
The journey from concept to reality was swift, as Threads was unveiled within just months. The launch was met with tremendous enthusiasm, amassing over 100 million sign-ups in its first five days. Despite the impressive start, the platform experienced a significant decline in its user base afterward. Consequently, the company is working on stabilizing Threads to retain and grow its user community.
Continuing its evolution, Threads has been receiving regular updates. Recently, Meta introduced a post translation feature, a new follow tab, and various other enhancements. Looking ahead, Threads will receive further improvements, including the ability to chat with other Threads users directly within the platform, eliminating the need to navigate elsewhere for communication.
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