Assassin's Creed Shadows Pre-Orders in Line With Series' Second Biggest Launch, Says Ubisoft
Assassin's Creed Shadows pre-order numbers have been encouraging, Ubisoft said at its third-quarter 2024-25 earnings call on Thursday. The Japan-set action-RPG is set for launch on March 20 and is the first mainline Assassin's Creed title since 2020's Assassin's Creed Valhalla. The publisher did not disclose pre-order numbers for the game, but said they were in line with 2018's Assassin's Creed Odyssey.
Coming on the back of major releases like Avatar: Frontiers of Pandora, Prince of Persia: The Lost Crown and Star Wars Outlaws failing to meet the company's sales expectations, Ubisoft needs Assassin's Creed Shadows to be a commercial success. The French developer expects its biggest franchise to perform well after a year that saw its share price fall to a 10-year low following the underwhelming launch of Star Wars Outlaws in August 2024.
In its Q3 2025 earnings report, Ubisoft said pre-orders for AC Shadows were “tracking solidly,” and were “in line with those of Assassin's Creed Odyssey, the second most successful entry of the franchise.”
The publisher also highlighted “positive previews” for the game. It's worth noting that Assassin's Creed Odyssey has sold over 10 million copies. Assassin's Creed Valhalla remains the most successful game in the franchise and is said to have generated $1 billion in revenue.
Ubisoft CEO Yves Guillemot said AC Shadows would be the most ambitious Assassin's Creed game yet.
“We are fully focused on the upcoming launch of Assassin's Creed Shadows on March 20. Early previews have been positive, praising its narrative and immersive experience, with both characters playing critical roles in the game's storyline, as well as the quality and complementarity of the gameplay provided by the dual protagonist approach,” he said in the earnings report.
“I want to commend the incredible talent and dedication of the entire Assassin's Creed's team, who is working tirelessly to ensure that Shadows delivers on the promise of what is the franchise's
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