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Take-Two Says $70 Price Tag Means Gamers Are Only Buying Big "Blockbusters"
Way back in September 2020, NBA 2K21 arrived as the very first game to be priced at $70 USD. At the time, Take-Two CEO Strauss Zelnick said that gamers "were ready" for the higher price, and since then, pretty much every other major publisher has increased prices on their triple-A titles to follow suit.