Yumon launches a fantasy world where the heroes are streamers and YouTubers
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Yumon has launched what it calls the first player-owned creator fantasy world. The game turns YouTubers and streamers into fantasy heroes through authenticated digital collectibles.
The collectibles can be played and traded to or by fans. It’s a game where streamers and YouTubers (such as CamOnTheCob) are the heroes, said Mathias Salanon, founder of Yumon, in an interview with GamesBeat. Back in January, the company raised $2 million from creators and business angels from Meta, Epic, Unity, Webedia, Ubisoft, Twitch and The Sandbox.
Using blockchain-based non-fungible tokens (NFTs), Yumon combines digital ownership, mainstream game mechanics and the creator economy, Salanon said.
The game aims to get influencers on its side by building a new revenue stream for creators while giving them innovative ways to interact with fans as well as giving a solid alternative to their ad-only revenue model, Salanon said. About 98% of revenues for content creators come from ads.
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In the game, the Yumon World has been devastated by a mysterious dark power. Some unknown heroes have decided to take revenge and save this world, loved by their inhabitants. Those powerful heroe are based on real-life influencers. Yumon is often described as the Pokemon for streamers, Salanon said.
“We manage to leverage the popularity of big streamers, on maybe less popular streamers. For those who are super productive, the assets can be
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