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Atari has launched Sunnyvale, a big new experience in The Sandbox metaverse. The virtual space is an ode to the golden age of video games and the birthplace of Atari.
The Sandbox, owned by Animoca Brands, recently unveiled its latest Alpha Season 3 with 90 new metaverse experiences. Atari is one of the biggest owners of Land, or virtual real estate, in The Sandbox. And now it is showing that it is willing to spend resources developing that Land, said Tyler Drewitz, director of Atari X, in an interview with GamesBeat.
New York-based Atari has turned 50 this year, and it remains one of the most iconic consumer brands and game makers. The Atari Sunnyvale experience is based on nine classic Atari games, and it includes a full game based on Crystal Castles.
“We think people are going to value the experience and it was worth taking time to do it,” Drewitz said. “We’re going to find out what they like. It’s a cool entry point into Web3.”
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Within Atari Sunnyvale, players will be able to explore and interact with each other and with non-player characters (NPCs) based on Atari characters.
Players can also participate in a number of quests and games, like hide and seek, with winners receiving rewards. The Crystal Castles experience is a game in which players race through a maze-like castle, collecting gems and fighting off enemies. Crystal Castles is just the first of many games to come.
The Sandbox is an
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