The Sandbox invests in Cosmo Media Labs, partners with FaZe Clan
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The Sandbox is expanding its connections this week, as it has partnered with one major gaming company and invested in another. It’s investing in blockchain media and partnership company Cosmo Media Labs, while
The Sandbox, a division of Animoca Brands, recently launched its alpha season 3 in its blockchain-based metaverse-style world. According to a company statement, its investment in Cosmo Media Labs is the first time it’s invested in a independent production company. But both the investment and the partnership are part of The Sandbox expanding its relationships with content creators.
Cosmo’s interests lie in bridging the gap between old and new media through branded content strategies. Cosmo’s first partnership is with Complex Networks, with whom it is building a social hub and digital experiences within The Sandbox.
Alexander Bushnell, CEO of Cosmo, told GamesBeat, “As content and media evolves, Cosmo thrives to bridge the gap between platforms and allow series, formats and IP to cross over between media outlets, the metaverse and web3. Practically that means we build metaverse experiences and creative web3 infrastructures for brands as well as our own original IP, develop and produce games, just as we also do traditional content such as serialized formats for tv and streaming — and each property outfitted with the capability to cross over into the other spheres.”
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