Gadsme launches in-game monetization for audio ads
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Gadsme has launched a new in-game ad monetization platform dubbed Audio Ads for mobile games and apps.
Today, Gadsme is adding Audio Ads to its core display and video offering, giving it more product variety for advertisers.
After moving into the in-game advertising business in 2021, the company has been rapidly onboarding major gaming studios including Lion Studios, Voodoo, Ubisoft and many more. Gadsme recently raised $8 million with major investors including Galaxy Interactive and UbiSoft, so it could move into the audio ads space.
Gadsme’s product allows programmatic and direct advertisers to run targeted, worldwide campaigns via (Internet Advertising Bureau) IAB-compliant ad formats that sit within the 3D scenes of any video game.
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The global display and video in-game markets enable quick reach to a diverse and engaged global gaming community of more than three billion people. In-game advertising display and video markets are estimated by Allied Market Research to be over $17.5 billion by 2030, with a growth of 11% from 2022 to 2030.
Gadsme previously introduced clickable in-game ads for both programmatic and direct advertising demand. Gadsme offers non-intrusive in-game ads with a simple software development kit. It is adding to that with a simple SDK update to launch the Audio Ads.
Worldwide, the audio ads market is worth an estimated $200 million. With in-game audio ads, it can be an
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