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The most-discussed game at the recent Gamescom event last year was Sonic Frontiers, according to an analysis by Maven Road of all social media around the event in Germany.
Maven Road analyzes social media conversations to determine what people are talking about. We asked them to look at the Gamescom and Devcom events from August 22 to August 28. For the first time since 2019, the events took place in person in Cologne, Germany this year. While Gamescom drew more than 265,000 gamers to its expo, about 2,500 game developers showed up for Devcom. I like looking at analysis of these events because it settles the debates about what was the “game of the show.”
And in its analysis, people talked about Sonic Frontiers the most. Maven Road performed a consumer listening analysis to identify conversations drivers across Twitter, news, blogs and forums related to user discussions about the performance of the Devcom and Gamescom events.
It registered more than 685,800 mentions of both Gamescom and Devcom, with 213,700 unique users. About 52.4% of the conversations were in the press, while 47.6% were in user-generated content. Gamescom had 681,700 mentions, while Devcom saw 4,200 mentions from August 8 to September 4.
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Gamescom-related conversations peaked on August 23, driven by users and organizations commenting on upcoming games announcements at #gamescom, while others expressed their excitement for the event.
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