Gabe Leydon’s Limit Break plans $6.5M Super Bowl ad for NFT game
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Limit Break, a blockchain game company headed by Gabe Leydon, has purchased a $6.5 million ad for its DigiDaigaku game at the Super Bowl.
The 30-second ad slot will enable Limit Break to show off DigiDaigaku in a commercial at Super Bowl LVII in February 2023 in support of the DigiDaigaku community. It’s a first for a blockchain gaming community to have a Super Bowl ad that could be viewed by more than 50 million live viewers and tens of millions more online.
But it’s going to be the third time that Leydon has a Super Bowl ad. While CEO of Machine Zone, Leydon ran a couple of Super Bowl ads for the games Game of War: Fire Age and Mobile Strike. Those ads starred model Kate Upton and actor Arnold Schwarzenegger.
“People remembered those ads for years,” Leydon said in an interview with GamesBeat. “I don’t believe anyone has done something quite like what we are planning in a Super Bowl commercial.”
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Leydon announced in August that he and Machine Zone cofounder Halbert Nakagawa and raised $200 million in funding. The company espoused a “free-to-own” business model where it gave away its DigiDaigaku non-fungible token (NFT) collection of anime characters. It posted four collections now.
The ad will feature the collection in a Web3 experience designed to grow the community. Beyond that, Leydon isn’t saying what the ad will convey.
“It’s definitely going to be new. That’s for sure. I believe it’s going to be
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