YouTube has AI creator tools, but creators are too busy battling AI to care
In mid-September, YouTube announced a collection of new artificial intelligence tools coming to the platform. The tools touch basically every part of the content creation process, from generating topics to editing and even generating video footage itself through the Dream Screen feature. But even as AI features have caused an uproar in so many other creative industries, the response to YouTube’s new suite of tools has been muted. Instead, YouTubers are sharing other concerns about the ways generative AI is already affecting the platform.
It’s been a watershed year as generative AI tools have made it easier to create images and text, all generated from internet scrapes of others’ art and writing. Artists and writers have typically pushed back, citing issues like copyright and their own work being undermined — in September, high-profile authors including George R.R. Martin and Jodi Picoult filed to sue OpenAI for scraping their books. And then there’s generative AI’s issues with hallucination and inaccuracies.
On the other side of the coin, these tools have been used by many people, either experimentally or professionally. Prizes have been won by AI art, while some news sites cut their staff and put out AI-generated articles. AI has also become a cornerstone of TikTok, particularly AI-powered filters. Creators use the Bold Glamour filter to apply makeup, a Ghibli filter to look like characters from the studio’s films, and even pay a fee for filters that generate themed avatars — like the hugely popular ’90s high school photo filter.
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Maybe it’s the fact that YouTube’s tools aren’t available to the general public yet. But the quiet reception still seems to buck the trend. On the YouTube Creators account on X
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