Xbox Says That VR Doesn't Have An Audience Yet
Even though it's a relatively niche market, it seems like every tech company out there wants to have a VR headset to call their own. PlayStation has been pretty invested in VR since it launched the first PSVR system in 2016, as have big tech companies like Google, Apple, Meta, and more. However, one company that has never shown any interest in VR at all is Xbox, and that's because it apparently doesn't think that there's an audience for VR at the moment.
Xbox Game Studios head Matt Booty has claimed in a recent interview with the Hollywood Reporter (thanks VGC) that the VR and AR market is currently too small for Xbox to invest in, and that Xbox only considers games that hit around 10 million total players successful. Booty suggests that this kind of scale currently isn't feasible in the VR/AR market at the moment, but claims that Xbox might dabble if we ever reach a point where "there's an audience there".
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"I think for us, it’s just a bit of wait until there’s an audience there," says Booty. "We’re very fortunate that we have got these big IPs that have turned into ongoing franchises with big communities. We have 10 games that have achieved over 10 million players life-to-date, which is a pretty big accomplishment, but that’s the kind of scale that we need to see success for the game and it’s just, it’s not quite there yet with AR, VR."
If Xbox's metric of success is around 10 million players, then it'll be difficult to see the company getting into the VR market any time soon. Even with the more popular VR titles that PlayStation has launched over the years like Horizon: Call of the Mountain and Astro Bot: Rescue Mission, none have even come close to 10
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