Wooga’s June’s Journey hidden object game surpasses $1B in revenue
Wooga‘s June’s Journey hidden object game has surpassed $1 billion in revenue. It’s a big milestone for Wooga’s owner Playtika.
Playtika’s Berlin-based studio Wooga announced that its flagship game, June’s Journey, has achieved $1 billion in lifetime gross revenue.
In addition, the game is the No. 1 highest-grossing hidden object game worldwide and is the first-ever German mobile game to hit such a revenue landmark 6 years after global launch.
Wooga’s achievement of surpassing the $1 billion milestone with June’s Journey is a testament to the studio’s strategic engagement by tapping into an often overlooked market segment, ultimately captivating a mature female demographic.
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Remarkably, 90% of its dedicated players are women, with the majority aged over 55. This success can be directly attributed to Wooga’s player-centric approach in cultivating an unwavering community of enthusiastic female gamers. By staying attuned to player feedback, delivering fresh weekly content and enhancing social features like ‘Club Mysteries,’ Wooga has fostered an exceptionally loyal and engaged player base.
“Wooga’;s journey has been nothing short of remarkable”, said Nai Chang, managing director at Wooga, in a statement. “Six years ago, we strategically prioritized the development of story-driven casual games,
setting a precedent in the gaming industry. We are now a key player in this category, in large part due to the worldwide popularity of June’s Journey that we are celebrating today. It’s not just about the genre; our
