Gamescom Latam launching in 2024, merging with BIG Festival
Sign up for the GI Daily here to get the biggest news straight to your inbox
The organisers of the world's largest games event, Gamescom, are starting a new event for the Latin America markets, building on the foundations already established with the popular BIG Festival in Brazil.
The Gamescom team is working with the BIG organisers and merging that Festival into Gamescom Latam, the third event under the global brand following the launch of Gamescom Asia in 2021.
The first iteration will run from June 26 to 30, 2024 in São Paulo, Brazil, and is the product of a partnership between Gamecom organiser Koelnmesse, German trade body Game, BIG Festival, and pop culture and events firm Omelete Company.
Speaking to GamesIndustry.biz, Game managing director Felix Falk said the ongoing success of Gamescom shows that the industry needs events "where the entire ecosystem comes together," including developers, publishers, investors and service providers. And while Gamescom in Europe already reaches hundreds of millions of people when it comes to Cologne, and millions more online, Falk says a local presence is necessary for such events to be a success.
"Although Gamescom is already fully digital and attracts millions of fans worldwide, nothing beats the festival atmosphere on site," he says. "That's why we want to expand this successful idea to other continents and communities by establishing events like Gamescom Asia and Gamescom Latam.
"Simply copying Gamescom from Cologne one-to-one does not work. Every regional ecosystem is different"
"Gamescom's strong global reputation will help in achieving this objective, especially with fantastic partners like BIG Festival and Omelete Company. We're excited to make Gamescom Latam
Read more on gamesindustry.biz
