Artificial Intelligence (AI) is a chief priority for the world's largest technology firms, with industry-changing announcements like the launch of OpenAI's ChatGPT and Google's Bard chatbot sending shockwaves across the tech sector.
With Apple's Worldwide Developers Conference (WWDC2023) around the corner, rumors surrounding potential announcements related to their AI strategy are making their way along the grapevine.
Apple has long been a player in the AI arena, with the introduction of Siri, its voice-activated virtual assistant, in 2011. However, recent announcements and strategic investments made by the Cupertino-based giant indicate that the company is ready to take AI to the next level, and compete with others like Microsoft (which invested heavily in OpenAI) and Google. The question is, will we learn about any of Apple's AI plans at next week's WWDC 2023?
Apple hasn't been quite vocal about its AI plans, but the fact that the tech giant has been seeking talent in AI hasn't escaped the attention of the media. The buzz is that Apple is hiring some 180 people with AI and machine learning knowledge for its products Siri, iOS, macOS and other products in the United States, according to Pocket-lint.
Apple's career page indicated the company is searching for Generative AI talent, particularly for machine learning specialists “passionate about building extraordinary autonomous systems.” And the postings appeared in the month of April and May, not too far from the WWDC2023.
It's well known that one of Apple's key focuses is on enhancing the capabilities of Siri, but lately with OpenAI's ChatGPT topping the AI race, Apple's virtual assistant has been receding into the background. A glance at Twitter shows fans are expecting
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