Recently, police have been issuing warnings to parents of young children about Poppy Playtime. Videos prominently featuring Chapter 1's main antagonist, Huggy Wuggy, have been circulating online on such platforms as YouTube and TikTok. These fan-made projects play eerie music and show the signature blue furry monster grinning, with his mouth full of shark-like teeth. The videos have gone viral, leading to a higher chance that unsuspecting children will see the content when looking at popular videos. Despite his toy-like appearance, Huggy Wuggy is not child-friendly, leading to several warnings from authorities.
Poppy Playtime is an indie survival horror game that gives players control of an ex-employee of Playtime Co. In the game, fans explore an abandoned toy factory and solve a multitude of different puzzles, all while escaping the dangers lurking inside the building. Classic toys inspire monsters in Poppy Playtime, leading fans in with a false sense of security when first encountering the threats. Huggy Wuggy is the first enemy met in Chapter 1 and chases the player around the factory. He is a tall and slender monster, that has become extremely popular in the community, forming a trend on TikTok and YouTube.
Related: Poppy Playtime: Mommy Long Legs Can't Compete With Huggy Wuggy
Poppy Playtime fans have been making content around Huggy Wuggy since the game's release. The controversial videos feature the blue monster, with a toothy smile, and eerie lyrics from the fan-made song "Free Hugs," by YouTuber TryHardNinja. The graphic imagery and gruesome lyrics are generally not suitable for a young audience. In a report from Sky News, the head of a Primary School said they saw children "recreating a game on the playground
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