Why Ms. Marvel's Time Travel Was Allowed To Break Endgame's Rules

screenrant.com:

Head writer Bisha K. Ali addresses the idea that Ms. Marvel broke Avengers: Endgame's time travel rules. Marvel Studios' seventh Disney+ series introduced the MCU's newest hero, Kamala Khan. Played by Iman Vellani, Ms. Marvel sent the Jersey City-native teen on an adventure of a lifetime that includes learning about the secret past of her family as she tried to navigate her newfound powers.

Part of Kamala's arc in the Disney+ show sees her delve into her family's history in order to fully understand her origins and the capabilities that she came across after wearing an heirloom bangle. In Ms. Marvel episode 5, «Time and Again,» she is transported back to the night her great-grandmother, Aisha, mysteriously disappeared during the Partition of India. Aisha sends Kamala to help her lost young daughter, Sana, reunite with her dad to ensure her survival. The problem with this, however, is that it contradicts the time travel rules laid out by Smart Hulk in Avengers: Endgame, stating that no one can change the past by going back to the past.

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When asked about the matter by CinemaBlend, Ali explains why Ms. Marvel doesn't actually break MCU time travel rules. Instead of citing Avengers: Endgame, she treats the creed established in Loki as more legitimate. And according to the TVA, Kamala's time travel «wouldn't have caused a Nexus event because of the inevitability of it. So it was a closed loop.» Check out Ali's full quote below:

Yes, we had the Avengers: Endgame [rules] that you can't go back in like a consequential [way]. […] However between Endgame and [Ms. Marvel], another little show came through called Loki, which I was very much a part of figuring out