Pokemon Scarlet and Violet Leaks Are Essentially Game Freak's Marketing

gamerant.com:

Pokemon Scarlet and Violet are coming out in less than three months, and while The Pokemon Company has released four trailers thus far, very little is officially known about Gen 9 games, particularly so in terms of new pocket monsters. Three months from launch, Pokemon Scarlet and Violet have only revealed 12 new Pokemon, which is an astoundingly low number for a huge franchise that's releasing a major entry in its mainline series very soon. This can be even more disheartening when looking at what sort of Pokemon were actually revealed, as three of those 12 are the starters, two are the box Legendaries, and one is their sub-Legendary pre-evolution, leaving only six monsters out of the equation.

The bulk of information regarding Pokemon Scarlet and Violet doesn't come from the official channels as of now, but instead, it comes from several leaks and rumors that started appearing online over the months. Many of them are from a reliable source in the form of Riddler Khu, a leaker who correctly described the main features and new Pokemon fromPokemon Legends: Arceus way before the game was released. Now that there's a news drought in what was supposed to bePokemon Scarlet and Violet's reveal cycle, leakers like Riddler Khu have ended up being the main marketing for Gen 9 games thanks to everything that is being revealed ahead of launch.

Massive Pokemon Scarlet and Violet Pokedex Leak Reveals Designs, Types, and More

Although The Pokemon Company's silence might be a marketing strategy in and of itself, which was used to a less extreme degree with both Pokemon Sword and Shield and Pokemon Legends: Arceus, it may do more harm than good to Gen 9 games. The only thing that Pokemon Scarlet and Violet fans know more about is the