Warning: This article contains spoilers for Ms. Marvel.
Aside from perhaps Carol Danvers, Ant-Man has become the most referenced superhero in Ms. Marvel — but why is Marvel hyping Ant-Man in the MCU show nobody seems to be watching? Ms. Marvel broke a Rotten Tomatoes record for the MCU and is the highest-rated MCU television property to date, but also opened to the lowest number of households of any Disney+ MCU series. Ms. Marvel's frequent inclusion of Ant-Man begs the question of just what Marvel is trying to set up with a show that's clearly still struggling to find its audience.
Ant-Man has been explicitly referenced in three of the four episodes of Ms. Marvel currently released, with his presence in each episode having some bearing on the plot. In Ms. Marvel episode 1, Ant-Man is showcased heavily at AvengerCon. Kamala inadvertently knocks the head off a large Ant-Man display, which almost injures Zoe before Kamala is able to rescue her using her newfound powers. This episode also introduced audiences to Ant-Man's podcast about the Avengers — where he has apparently been dishing on the group and telling the public all he knows about their exploits. In Ms. Marvel episode 2, Kamala tells Bruno that she tested her powers to see if she could shrink, fly, or talk to ants because both she and Ant-Man are charming and look younger than they really are. Ms. Marvel episode 4 shows a full mural of Ant-Man complete with the phrase, "You can start small and still be larger than life."
Related: Why Nobody Is Watching Ms. Marvel — Despite How Great It Is
It's possible that Ms. Marvel's creators are merely drawing some Easter egg-style parallels between Ms. Marvel and Ant-Man, given the overlap of their powers in the comics. Yet
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