Ubisoft is jumping into AI, with 'developers of all levels experimenting with the technology'

pcgamer.com:

The advent of AI in game development is a touchy subject. Witness, for instance, the reaction to a promotional tweet for System Shock(opens in new tab) in which publisher Prime Matter used the Midjourney AI software to imagine what the game's evil AI Shodan might look like. (Short version: It did not go over well.) There are also very understandable fears that AI could be used to replace some—maybe many—game development jobs: Blizzard, for instance, recently applied for a patent on an AI system intended to generate in-game art(opens in new tab).

Now Ubisoft is wading into the fray, and based on a statement in the company's FY 2022-23 year end report, it sounds like it's ready to jump in with both feet.

«As the world adopts Generative AI at a record pace, GDC 2023 demonstrated its immense potential to profoundly transform creative industries,» Ubisoft said. «Ubisoft is uniquely positioned to lead this transformation, with a strong game technology expertise, over 20 years of proprietary data and assets, and a rich portfolio. Internally, early adoption is fast, with creators and developers of all levels experimenting with the technology and taking advantage of the booming Generative AI landscape. With them, Ubisoft is shaping a responsible framework with talent management and fair use at heart.

»In parallel, teams are leveraging years-long R&D efforts in AI and Machine Learning applications, especially through La Forge, to identify the best use cases and harness the power of this technology to have a positive impact on creativity, workflows, and players’ experience."

Ubisoft CEO Yves Guillemot echoed that statement In comments during an investors call, saying that he expects the use of LLMs—large language models(opens in