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The top item on the holiday wish lists of American children between the ages of 10 and 17 is video game-related presents, the ESA said.
A recent survey conducted by the Entertainment Software Association (ESA) showed that 72% of children are seeking video game gifts, closely followed by requests for money or gift cards (70%), clothing and accessories (66%), and electronics or tech items like phones and smartwatches (62%).
However, fewer individuals are looking for physical toys and games, tickets and experiences, arts and crafts, or books, according to the survey findings.
The data revealed that both girls (59%) and boys (86%) intend to request video game-related gifts this season. The top five specific items on their wish lists include game subscriptions (39%), game consoles (38%), game gear and accessories (32%), in-game currency (29%), and physical video games (22%).
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Meanwhile, approximately one in three (32%) adults expressed plans to purchase video game gifts for themselves or others this holiday, increasing to 57% among parents. These adults allocating funds for video game-related presents intend to spend an average of $485 on these gifts.
“More than 212 million Americans play video games regularly, so it comes as no surprise that games are
at the top of this year’s wish lists,” said Stan Pierre-Louis, CEO of the ESA, in a statement. “Whether a family is getting a new console, updating their controllers and