Twitter Still Isn’t the Social Network We Love to Hate Most
After all of Twitter’s self-inflicted wounds over the last nine months, the remaining employees at the service that is now rebranding itself to “X” can console themselves with this data point: People still hate Facebook a little more.
That comes from a new survey released Tuesday(Opens in a new window) by the American Customer Satisfaction Index, which finds that Meta’s flagship platform ranks last in user satisfaction in the social-media category with a score of 66 out of 100. That represents a substantial improvement over Facebook’s dismal score of 62 in last year’s survey but still leaves it behind Twitter and Reddit, which tie for second-to-last place with scores of 69.
Google’s YouTube, meanwhile, leads this category with a score of 78, which the ACSI press release credits to that video hub’s “mobile app quality and reliability, ease of navigation, loading speed and reliability, and ease of use on different devices.”
Pinterest and TikTok tie for second place with scores of 77, with the latter improving notably from last year’s score of 73 despite continued concerns over its privacy and security as well as the trustworthiness of its Chinese parent firm ByteDance.
Most-improved honors go to Microsoft’s LinkedIn, with the business-networking site vaulting to a score of 75 from last year’s 68. Meta’s Instagram gains almost as much, climbing to 73 from the previous score of 67.
User satisfaction with the entire social-media category, meanwhile, climbs from 71 to 73.
“Last year, the top three companies were within 3 points of each other,” the ACSI release quotes Forrest Morgeson, associate professor of marketing at Michigan State University and director of research emeritus at the ACSI. “This year, they’re all within 1
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