How the gaming industry can mobilize 3B players to fight climate change
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It’s no secret that climate change is one of the most urgent challenges of our time. While scientists say there’s still an opportunity to mitigate the impact, that deadline is rapidly approaching. Industries with widespread influence and reach have a responsibility to do their part in creating awareness and inspiring action.
Video games can be a powerful platform to engage a global audience in the fight against climate change by raising awareness, fostering empathy and calling players to action. With more than 3 billion active gamers worldwide, the games industry reaches nearly half the planet. This presents a unique opportunity to promote climate education and mobilize highly engaged fanbases.
I firmly believe that it’s our responsibility as industry leaders to use our platforms for good. Here are three ways gaming companies can engage their extensive player bases.
While traditional entertainment like film and television offers a passive viewing experience, video games are unique in that players must actively participate to progress the narrative forward. The hands-on component of gaming yields a high level of player engagement, giving developers a unique advantage to reach and mobilize audiences at incredible speed and scale.
One way to achieve this is through in-game activations, where studios can organically incorporate pro-climate messages. These can be as light touch as making subtle changes to the existing gameplay or environment, or messaging can be more deeply integrated into the gameplay with new levels, storylines and characters themed around sustainability.
Take Supercell’s mobile title Hay Day, for
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