Disney+ and Hulu launch crackdown against password sharing, hike prices
Disney is set to roll out a series of changes to its streaming services in the coming weeks, marking a significant shift in its streaming portfolio. The entertainment conglomerate has declared its intention to raise the subscription fees for both ad-free versions of Disney+ and Hulu, while also revealing plans to tackle the issue of password sharing.
Starting from October 12, Disney's new pricing structure will come into effect for its ad-free Disney+ and Hulu offerings. Here's a breakdown of the modifications (via 9to5Mac).
1. Disney+ with Ads: The subscription fee will remain at $7.99 per month.
2. Ad-Free Disney+: The subscription cost will increase to $13.99 per month, up from $10.99.
3. Hulu with Ads: No change, continuing at $7.99 per month.
4. Ad-Free Hulu: The subscription cost will be raised to $17.99 per month, up from $14.99.
Accompanying these price adjustments, Disney is unveiling a bundled offer featuring ad-free versions of both Hulu and Disney+ at a combined monthly rate of $19.99. This package will launch in the United States on September 6. Additionally, the company has announced changes to its Hulu + Live TV packages:
The ad-supported plan will see a price hike of $7, with the new cost at $76.99.
The ad-free plan will experience a similar increase, reaching $89.99.
ESPN+ pricing will also see a modest increase from $9.99 to $10.99 per month.
Speaking during Disney's recent quarterly earnings call on August 9, CEO Bob Iger addressed the pressing concern of password sharing across Disney+ and Hulu accounts. Iger outlined that the company is actively seeking solutions to curtail this practice and is poised to initiate changes later this year.
"We possess the technological capabilities to closely monitor much of
Read more on tech.hindustantimes.com
