Consumers want fewer devices and more virtual experiences | Deloitte

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In its fourth annual Connected Consumer survey, Deloitte found a: consumers are increasingly seeking to streamline their digital lives by reducing the number of devices they own, while simultaneously embracing virtual experiences and demanding technological innovation.

The study, which surveyed over 2,000 U.S. consumers, provides insights into how people are integrating digital technologies into their lives and highlights the challenges and opportunities faced by both consumers and technology companies in the connected world.

One of the key findings of the survey is that households are adopting a more strategic approach to device consumption. While nearly half of households (48%) purchased at least one new connected device in 2023, the average number of devices per household has decreased from 25 in 2021 to 21 in 2023.

This signifies a conscious effort to streamline and eliminate outdated or less useful devices while making room for new ones that better align with their needs, said Deloitte, the big accounting and consulting firm used by 90% of the Fortune 500 and more than 8,500 U.S.-based private companies.

However, managing the growing number of devices and subscriptions remains a challenge for many consumers. The survey reveals that 41% of respondents dislike managing their devices, and 28% feel overwhelmed by the sheer number of devices and subscriptions they need to handle. (I got myself the