I popped out for a cheeky Nandos this past weekend and was shocked to see a gaggle of zoomers walking towards the cinema to see a film. Sounds normal, right? Except it wasn’t. These dastardly kids were dressed in formal suits, hands clasped together as they marched in single file towards the venue with one simple objective - to see Minions: The Rise of Gru with their homies and treat it like the masterclass of film it quite clearly is. Thanks, TikTok.
This trend is the latest viral sensation to emerge from the social media platform, following in the footsteps of Morbius fever and how thousands made the Jared Leto film an ironic part of their personality for several months, with memes even causing Sony to re-release the film. Except nobody went to see it. Good work gang, we gaslit a corporation. I feel like the meme success of morbing was testing the waters, with Minions marching in and pushing us forward with an idea so ridiculous that of course people went along with it.
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I love an ironic joke, and this trend is taking the idea to such an extreme that I can’t help but applaud the young people terrorising cinema chains with dozens of their friends dressed in a mixture of suits, overalls, yellow face paint, and scarves as they carry bunches of bananas into their screenings to enjoy what I’m sure is a perfectly solid animated film. Yet like all good things, some troublemakers have come along and ruined the fun. Over the weekend I’ve seen videos of people forming mosh pits at the front of screens, screaming at the top of their lungs as the weird yellow creatures appear on the screen like it’s the greatest thing ever.
Scream and shout at movies, it seems to be a common
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