The Batman's Marketing Puts Bat-Symbol All Over The World In New Video
The Batman's newest viral marketing approach has placed bat-symbols all across the world in a new video posted to Twitter. Since day one, the latest film about the Caped Crusader, played by Robert Pattinson, has used unique marketing techniques to create intriguing hype and sustained interest among fans over a long time. With only one day left until Matt Reeve's iteration hits theatres, the promotions have gone from quizzical riddles to towering spectacles.
The rebooted title focuses on a younger Bruce Wayne in his second year of donning the mask who, after a series of political murders, goes head to head with The Riddler, played by Paul Dano. This version of the villain will be much darker and more sadistic than audiences have seen before, and Batman will be forced to investigate the corruption of Gotham, aided by Selina Kyle (Zoë Kravitz) and James Gordon (Jeffrey Wright). Reeves stated early on that he was deeply influenced by the comic books and went as far back as 1939 to gather inspiration for the story. Though the influences behind the film may be older, the marketing is entirely modern.
Related: What The Batman Cost To Make & How Much It Needs To Succeed
In a video posted to Twitter, the bat-symbol was strewn across skyscrapers from different cities worldwide, including the Burj Khalifa in Dubai, the King's Road Tower in Jeddah, and the Dorado Towers in Kuwait City. The architecturally cinematic stunt then featured a series of messages followed by several quick shots of characters and scenes from the movie, all displayed at a towering height. The three cryptic messages can be read below:
«It's not just a signal, it's a warning.» / «Unmask the Truth.» / «No More Lies.»
It's not just a signal, it's a warning… <a
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