Strategy
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Apple
iPhone 16 Pro, iPhone 16 Pro Max Teased To Arrive In A New Coffee Finish By A Middle Eastern Retailer, Along With A Possible Camera Upgrade
Apple introduces new finishes to its iPhone ‘Pro’ series every year, experimenting with several variations. Naturally, launching a new model in the same color will result in a bland strategy, which is why the company changes things up every 12 months. On this occasion, one Middle Eastern retailer has teased that we should buckle our seatbelts for the iPhone 16 Pro and iPhone 16 Pro Max possibly arriving in a new coffee finish, and it will be the first time Apple has taken this approach.