Superman's Attempt to Rip Off Spider-Man Was a Total Failure
An attempt by DC to give Superman his own version of Spider-Man’s J. Jonah Jameson flopped horribly. In 1971’s Superman #233, the Man of Steel gained a new employer: Morgan Edge, who transferred Clark Kent from the Daily Planet to WGBS-TV. DC tried to establish an antagonistical relationship between Kent and Edge, similar to the one between Peter Parker/Spider-Man and J. Jonah Jameson. However, the plotline was quickly dropped.
By the early 1970s, the Superman family of titles had begun to grow stale, and DC decided to shake them up. The publisher brought in legendary editor Julius Schwartz, who famously helped start comics’ Silver Age with characters such as The Flash (Barry Allen) and Green Lantern (Hal Jordan) as well as masterminding a successful revamp of Batman in the mid-1960s. Schwartz hired then up-and-coming writer Denny O’Neill to write Superman. The pair hit the ground running, starting in Superman #233, by eliminating all Kryptonite from Earth. This robbed Superman of his primary weakness, and while this move may seem to make him even more powerful, it actually had the opposite effect—humanizing him further as he struggled with the extra responsibility. This issue, which was illustrated by legendary Superman artist Curt Swan, also introduced a number of other changes in Superman’s life, namely a new employer and place of work.
Related: Superman's Kryptonian Name Predicted His Origin & Powers
The Daily Planet was recently purchased by the Galaxy Broadcasting Service, which also owns WGBS-TV. Morgan Edge, the owner of Galaxy Broadcasting, comes to the Planet’s offices to meet his new employees. Before he arrives, Jimmy mentions Kryptonite’s destruction to Clark, who tells him it “is wonderful.” Off-panel, Edge
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