Sony exec says it wants to be ‘the Nike of gaming gear’
Sony wants its new InZone line of gaming gear to be to eSports players what Nike is to professional athletes, an exec behind the initiative has said.
The PlayStation parent announced its InZone line last month. The line-up includes several monitors and headsets primarily aimed at hardcore PC players, but which can also be used for PS5 and other consoles.
Sony has already partnered with Riot Games to use InZone gear at its Valorant Champions Tour, as well as the Evo fighting game tournament.
Speaking in a new interview with Nikkei, executive deputy President Kazuo Kii claimed Sony’s background as a television company gave it an advantage in the PC market, where most monitors are created by PC manufacturers.
“There is no dominant leader yet among established producers,” he said. “The situation is like a landscape of warring states. This presents an opportunity for Sony.
“Many existing producers trace their origins to PC manufacturing. Because monitors are designed to display data, there are problems to overcome with vibrancy and contrast.
“Sony is unique in that we come from a background in TV manufacturing. We take pride in our picture technology. We look forward to showing customers our immersive experience and realism.”
Although InZone products are compatible with PS5, Kii reiterated that the line “targets hardcore PC gamers, not PlayStation users.”
“We’re going to start at the top and learn what top esports gamers want,” he said. “The vision we have in mind is that of Mizuno and Nike providing shoes for athletes. You can win prize money in esports. If a monitor’s response time lags even slightly, you lose. Sony products aren’t going to let people engaged in these grueling battles down.”
Sony’s flagship Inzone M9 monitor will
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