Schools Are Issuing Parental Warnings Over Poppy Playtime's Huggy Wuggy Fears
In late 2021, the first chapter of a quirky survival horror game called Poppy Playtime launched and was a surprising hit that began to make the rounds on gaming YouTube and Twitch channels. Riding the coattails of the lasting fervor created by 2014’s Five Nights at Freddy’s and its sinister animatronics, Poppy Playtime also featured malicious toys whose goals were not to make friends with the player character.
Similar to Five Nights at Freddy’s, MOB Games endeavored to turn a boring real life job into an entertaining horror fest by putting players into the role of a former toy factory employee who returns to the now-abandoned edifice after the staff mysteriously disappears. One of the first things the player encounters upon entering the building is Huggy Wuggy, an absolutely unsettling “toy” with razor sharp teeth and a gigantic smile that can creep out even the most stalwart horror game aficionado.
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Like the terrifying Momo sculpture that became the centerpiece of an alleged internet challenge a few years back, Huggy Wuggy has become the new mascot for schoolyard hijinks that can have lasting negative effects on a young child’s mental health. Children have been mimicking the blue horror at school, frightening and potentially even traumatizing their peers. Things have gotten so bad that some schools in the UK have even issued warnings to parents about letting their kids view videos featuring the unnerving blue creature.
Part of the problem stems from the fact that the name Huggy Wuggy seems innocuous enough and therefore slips through various parental controls. The reality, however, according to mental health officials, is that Poppy Playtime’s Huggy Wuggy can cause
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