How will FIFA 23 and EA Sports FC potentially benefit from the new La Liga rights?
EA Sports FC will likely become the flagbearer of FIFA 23 next year as the former will become the series' future. After a breakdown in talks with FIFA, the iconic series will no longer be permitted to use the name when branding their games. However, it seems that EA Sports wants to usher in a new era despite losing their license after FIFA 23, as it has already secured a five-year deal with La Liga.
FIFA 23 will likely be the last game in the FIFA series, but fans shouldn't lose hope. Rebranded as EA Sports FC, the company believes that the deal with La Liga will allow them to move to the next level.
Although the new name doesn't come into effect before 2023, it seems that EA is already making the right moves. While the deal with La Liga has more to do with real-life football, it could have some significant ramifications in the gaming world as well.
Previously, on August 2, EA officially confirmed a brand new partnership they will enter into with La Liga. The new partnership will observe a change in the naming of the league, which has been sponsored by Santander so far.
When the deal goes live, it won't have much of an impact on FIFA 23. The game's release date of September 30 isn't too far, and the early-access period has already begun for those who have purchased the FIFA 23 Ultimate Edition.
This deal seems to be much more valuable for EA Sports FC, which will be the new name of the series. Unfortunately, the deal has also been registered in its name, costing the company plenty over the next five years. However, it will not only receive naming rights, but EA Sports will be able to bring in-game innovations, which are currently seen in the Premier League.
Although the deal is focused on naming rights, many expect EA Sports
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