Korean electronics major Samsung will manufacture its latest artificial intelligence-loaded Galaxy S24 series at its India factory for both domestic sale as well as exports, senior company officials said here.

The company unveiled its latest flagship device -- Galaxy S24 series -- with focus on Artificial Intelligence- (AI)-based applications to enhance productivity like real-time voice call and message translation in select languages, including Hindi, improved image editing, camera effects to woo content creators, and Corning Gorilla Armor glass to enhance durability of display.

"This is a device of the future. While the world talks about AI as the next big thing, the Galaxy S24 series brings it live to you. I am very happy to announce that Galaxy S24 series will be manufactured at our Noida factory in India," Samsung India President and CEO J B Park said.

He said consumers in India can start pre-booking Galaxy S24 series smartphones from January 18 and it will go on sale from January 31.

Samsung has priced Galaxy S24 series smartphones with storage capacity in the range of 8GB system memory (ROM) and 256 GB storage (RAM) to 12 GB ROM with 1 terabyte (TB) RAM.

The devices will be available in India in the price range of ₹79,999 to ₹1,59,999 apiece.

"At Samsung, we are proud to be driving premiumisation in India. I am positive that India will be at the forefront of embracing the AI revolution by operating Galaxy S24," Park said.

Samsung India Senior Vice-President for mobile business Raju Pullan said the entire S24 series will be manufactured in India for India as well as for the other parts of the world.

"Entire range of Galaxy S24 series will be manufactured in India, for India and we will be also making it available for the world from India," Pullan said.

The company has come up with promotional offers to woo existing users of Samsung S series.

"There is a special announcement for India. We will have an upgrade programme for India where consumers can buy Galaxy S24 Ultra

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