Roblox’s year-end data reveals its metaverse advantage

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Roblox had an explosive growth year in 2021, and today the company released some data that shows how it’s a leading contender in the metaverse.

Dave Baszucki, CEO and cofounder of Roblox, spoke about the company’s plans at our GamesBeat Summit: Into the Metaverse 2 online event today, and the company released its data in conjunction with that fireside chat.

During 2021, the Roblox community grew from 32.6 million daily active users in 2020 to nearly 50 million (as of November) across 180 countries.

With this growth came a groundswell of talented developers who leveraged the latest technological advancements to create engaging and immersive user-generated content (UGC) on the platform. Roblox is a collection of games, but the company has taken to calling them “experiences” as it expands beyond games.

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Roblox said 26,953 user-created experiences reached more than 100,000 or more visits from players. And 107,737 experiences reached 10,000 or more visits. The median user on Roblox visited 40 unique experiences over the course of 2021, as measured on January 1, 2022.

Experiences that simulate real-life activities such as school and family dominated the list of the most popular genres on Roblox in 2021 and got twice as much engagement time from the year before. The popularity of Brookhaven, which according to its developers, is a place where you can “hang out with like-minded people” while exploring and living in a virtual city, is a good example of this trend.

Here are the top five most popular genres in 2021:

In 2021, Roblox saw