Reaction: PlayStation's Finally Poised to Penetrate the Mobile Market in the Right Way | Push Square
You may not like playing mobile games, but millions upon millions do. Estimates indicate approximately three billion people enjoy some kind of interactive experience on their smartphone, which is almost half the entire planet’s population. That’s a staggering statistic, and it’s not hard to understand why Sony would want to penetrate the market.
The Japanese giant already has its toe in the lucrative sector, with the gacha Fate/Grand Order, an enormously successful turn-based RPG published under Sony Music’s Aniplex umbrella. But while we’ve seen some largely forgettable efforts from the firm to bring its major PS5 and PS4 brands to Google Play and the App Store, it’s never spearheaded a convincing effort.
Games like Run Sackboy Run and the more recent Ultimate Sackboy may have been fun, but they’ve failed to really stand out in a market filled with more popular endless runners. Even the outsourced idle spin-off WipEout Rush never really got a coordinated marketing push from the platform holder – and has since disappeared from mobile storefronts.
It’s been a failed initiative thus far, then, but Sony appears to be taking things seriously this time. While there has been turbulence in its newly established mobile gaming division – Nicola Sebastiani, the Apple Arcade executive it headhunted, left the top position before it even deployed a single title – there are signs it’s doing things the right way this time.
Most importantly, it’s putting experts in place to lead the charge. We’re yet to see anything from Savage Game Studios, the German mobile studio it acquired which recently rebranded as Neon Koi – but this is a developer that exists specifically to make software for smartphones. It’s not pulling resources away from
Read more on pushsquare.com
