When Marvel hired writer Jeff Loveness (Rick and Morty, Miracle Workers) to pen the third Ant-Man movie in March 2020 — what a time! — Kevin Feige and company only had a few stipulations: The movie had to be a big Quantum Realm adventure flick, and maybe Kang the Conqueror would be the villain. Loveness ran with that… and ran with it and ran with it, all the way past the end credits of Ant-Man and the Wasp: Quantumania to a gig writing 2025’s Avengers: The Kang Dynasty. Kang (played by Jonathan Majors) wasn’t simply a throwaway referential reveal in Loki season 1, or a one-and-done villain for Scott Lang to fend off. This was Marvel’s new Big Bad, the Thanos of the “Multiverse Saga,” to be shepherded by Loveness over a number of future installments.
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But what is the Kang story really about when it comes to the Marvel Cinematic Universe? A great villain not only terrorizes the heroes, but interrogates the world around them. And in the MCU, there’s even more weight on the shoulders of a guy like Kang — he can’t just carry one movie, he needs to prop up an entire saga’s worth of storytelling. To give him that heft going into Quantumania, Loveness considered Kang’s arc like that of a true conqueror, someone who “does not accept the civilization or the world or the life they have.” History is full of them. The thought experiment led him to frame the villain’s role in the MCU as a high-stakes question: “Are you willing to accept the broken world that is yours and you have a life in, or are you brave enough to burn it down to make something better?”
For Loveness, it was the opposite energy of what Thanos brought to the table, and exactly what the MCU needed.
“Thanos comes in kind of like a hammer, he’s single-minded,
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