Apple Inc. set a June 5 date for the event where it plans to unveil a mixed-reality headset, the first major new product since its smartwatch debuted eight years ago.
The company scheduled its annual Worldwide Developers Conference, better known as WWDC, to kick off on that Monday and run through Friday, June 9. It typically uses the first day of the conference to discuss its next-generation platforms and operating systems. This year's conference will be held as an “all-day experience” at headquarters in Cupertino, California.
“WWDC23 is going to be our biggest and most exciting yet, and we can't wait to see many of you online and in person at this very special event!” said Susan Prescott, Apple's vice president of developer relations.
Central to the agenda this time around will be the headset, likely to be dubbed the Reality One or Reality Pro, Bloomberg News has reported. Apple will also showcase the accompanying xrOS operating system and a way for developers to write apps for the device.
The announcement of the conference on Apple's website features artwork depicting the Apple Park campus, but it doesn't hint at the coming headset. The company also plans to debut the next versions of its iPhone, iPad, Mac and Apple Watch operating systems at the event. The conference typically ushers in new software features for Apple TVs, AirPods and HomePods as well.
The device's debut will propel Apple into the world of mixed-reality, a still-nascent category that has cost Meta Platforms Inc. billions of dollars and has, so far, failed to go mainstream. Apple is seeking to stand out from rivals with a high-end product that may cost around $3,000 and include many technologies not seen before in consumer devices. The headset will use a
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