Peloton gamifies fitness with Lanebreak Tread

venturebeat.com:

Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here.

Peloton is rolling out its latest gamified fitness experience, Lanebreak Tread, which it says is like Guitar Hero meets Peloton.

Available to all Peloton Tread Members globally, Lanebreak Tread combines gaming-inspired fitness content and music for an interactive cardio workout on Peloton treadmills. This launch follows the introduction of Lanebreak Bike in 2022, providing an experience that is tailored to the Peloton Tread and expands on Peloton’s content offering. Members have done millions of workouts since that time.

Gamification has had mixed results throughout its history, but the hope remains that players will become more engaged with gamified apps and as a result, will use them more. In Peloton’s case, that means using its exercise bikes more and getting into better shape.

Lanebreak Tread is a gamified workout where users have to match and sustain their incline or speed according to animated cues on the tablet to get the highest score possible. The experience, which is available to all-access members using a Peloton Tread, combines immersive visuals, fitness-inspired challenges and a beat-pumping soundtrack.

The user scores points by following visual cues called Moments. By adjusting the incline on the Tread, you can move into and stay in lanes that contain Moments. By adjusting speed, you can complete the requirements of each Moment and score points.

This new experience takes inspiration from Peloton instructor-led classes and leverages the Tread’s hardware capabilities to provide an immersive auto-incline experience through a new Hill Moment. When entering a Hill, the Tread will adjust its incline