NASCAR revs up esports efforts with Gen.G Rocket League collab
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NASCAR is partnering with Gen.G Mobil 1 Racing to build more bridges between gaming and motorsports. To kick off this partnership, Gen.G and NASCAR will host a watch party, dubbed The Pit Stop, on July 8 to coincide with the Rocket League Championship Series (RLCS) Boston Major.
Fans can join Gen.G and NASCAR at WBUR CitySpace from Noon-5 pm ET refuel and recharge while watching the RLCS action. Gen.G Mobil 1 Racing’s RLCS team and signed creators — Demar “Dazerin” Williams, MJ “Widow” Austyn and Nathan “Stanz” Stanz — will make appearances. Additionally, attendees have the chance to win limited giveaway items.
The Pit Stop will be open to both RLCS Boston Major attendees and the public. However, event will switch over to an invite-only party at 8pm so fans are encouraged to attend early.
Gen.G expanded its operations into Rocket League in partnership with Mobil 1 in September 2022. Both its men’s roster and women’s roster — stylized as Gen.G Mobil 1 Black — have been competitively successful. Both teams are ranked No. 1 and have qualified for the World Championship in their respective leagues.
“Ever since we joined Rocket League last year, we wanted to expand our presence with all things cars and motorsports, especially with the reception we had surrounding the success of both of our Rocket League teams and our partnership with Mobil 1,” said Martin Kim, head of partnerships at Gen.G. “Gaming is a connector and NASCAR shares in that belief. Together we can explore opportunities that resonate with all audiences and communities.”
Given the shared focus, Rocket League is a natural fit for auto brands like
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