Official UFC Twitch channel airs fight with Stake.com advertisement
The official Twitch channel of the UFC often streams reruns of past events and fights. On March 24, one of the battles presented by the channel was a match between Brad Riddell vs. Rafael Fiziev that took place on December 5, 2021. However, there was something amiss about the fight. Viewers noticed that among the advertisements plastered around the octagon was a banner for Stake.com, an online casino that is banned on Twitch.
Although seeing promotions for the online gambling site was commonplace on the platform less than a year ago, its recent stance against promoting such content has nearly eliminated Stake's presence on the Amazon-owned website. The UFC is an official Twitch partner but also has a deal with the gambling site. The latter is the Ultimate Fighting Championship's official betting partner, thus leading to Stake making another appearance on Twitch.
In September 2022, Twitch streamer ItsSliker was accused of scamming numerous fans and friends out of thousands of dollars to support his gambling habits. The individual would eventually be permanently banned from the platform months later, but the more immediate impact of that controversy was a discussion around gambling on Twitch.
Many big streamers would regularly indulge in the act on online casinos, with Stake.com being the most popular of the bunch. Some of Twitch's biggest names, including xQc and Trainwreck, even received sponsorships from the site to promote it on stream. After the ItsSliker controversy, however, the purple platform decided to ban most forms of gambling from its site.
Stake drew a majority of the community's ire, in large part because it was the biggest name out there, excluding major online casinos. Stake also invested heavily in sponsoring
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