Nintendo Apparently Hated The Pokedex Toy, Thought It Would Steal Game Sales

thegamer.com:

Pokemon became a huge deal 25 years ago and has remained that way ever since. Dominating the world of anime, trading cards, and video games, you may have forgotten about Pokemon's OG Pokedex toy. A replica of Ash's device that taught you more about your favorite Pokemon. A product Nintendo apparently attempted to bury before it ever came to market.

That's according to Chris Nicolella, Hasbro and Tiger's former senior games producer. Nicolella explained just how arduous a process it was to get the Pokedex made to Johto Times (thanks, Nintendo Life) because Nintendo of Japan thought it would negatively affect the sales of Pokemon's Game Boy games.

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“They felt [that] our toy product line would take away sales from the Game Boy game which wasn’t the case at all,” Nicolella said. An odd qualm to have as the Pokedex was in no way a handheld console, let alone one that would be able to rival what Pokemon Red, Blue, and Yellow had to offer.

That wasn't Nintendo's only problem either. “I had my art team come up with a simple two-frame animation of each of the 151 Pokemon characters... When NOJ saw the screen animations they freaked out and said we couldn’t do that and it was too close to the Game Boy game.” If you've never seen the Pokedex, it was pretty basic. Turns out that was largely Nintendo of Japan's fault.

There was no gaming element to the Pokedex. It simply looked like the item from the anime and included information on the original 151 Pokemon. After being delayed for six months, even the two-frame animations were eventually dropped. Each entry was instead paired with a single very basic image. Those images were designed by someone from Nintendo, something