Microsoft’s $68.7B Activision acquisition clears final hurdle as UK approves restructured deal

techcrunch.com:

It has been a long time coming, but Microsoft’s near-two year attempt to buy gaming giant Activision is finally happening, after the U.K.’s Competition and Markets Authority (CMA) accepted a restructured proposal that addresses the CMA’s concerns about Microsoft dominating the cloud gaming market.

The crux of Microsoft’s concession to get the deal over the line lies squarely in Activision’s cloud-streaming rights, which rather than being sold to Microsoft, will in fact go to Ubisoft. The French video game publisher will garner Activision’s cloud-streaming rights for all PC and console games for the next 15 years, though this will only apply to markets outside the European Economic Area (EEA). Within the EEA, Ubisoft will receive a “non-exclusive licence to sell, distribute, and sublicense entitlements to play cloud streaming versions of Activision’s games.” This means that Microsoft too will be able to access cloud-streaming rights for Activision games in Europe.

“With the sale of Activision’s cloud streaming rights to Ubisoft, we’ve made sure Microsoft can’t have a stranglehold over this important and rapidly developing market,” CMA chief executive Sarah Cardell said in a statement. “As cloud gaming grows, this intervention will ensure people get more competitive prices, better services and more choice. We are the only competition agency globally to have delivered this outcome. ”

Microsoft announced its plans to buy Activision in a gargantuan $68.7 billion deal way back in January, 2022. The move would essentially make Microsoft the third-largest gaming company globally by revenue (behind Tencent and Sony), giving it control over mega-franchises such as World of Warcraft and Call of Duty.

With the European Commission (EC)