Ubisoft is on the NFT sauce again: A new partnership with Web3 platform Immutable aims to create 'a fresh new experience that players will love'
A year ago it looked like Ubisoft's ardor for NFTs was cooling, but now it seems that the heat is back on. The Assassin's Creed publisher has entered into a new partnership with blockchain gaming platform Immutable «to create a new gaming experience that will further unlock the potential of Web3.»
Ubisoft's history with NFTs has not been an especially good one. Bullish rhetoric and half-assed efforts like numbered helmets in Ghost Recon: Breakpoint didn't impress anyone, Ubisoft employees included, and in September 2022 the company seemed to change tack, saying (not entirely convincingly) that it was really all just for research, and that «when we have something that gives you a real benefit, we'll bring it to you.»
It didn't take Ubisoft long to find the «benefits» it was looking for. In May of this year, Ubi teamed up with a company called Integrated Reality Labs to create a series of Assassin's Creed-themed "Smart Collectibles," which are essentially little figurines encased in plastic with companion NFTs. And now it's taking aim again at full-on games in this deal with Immutable.
«As the platform of choice for many leaders within the Web3 community, Immutable offers both cutting-edge technology and a unique expertise in seamlessly integrating decentralized technologies into games,» Ubisoft’s Strategic Innovation Lab vice president and Blockchain Initiative head Nicolas Pouard said. «We’re excited to partner with them and look forward to bringing that level of fluidness within a full-fledged game, so players only have to focus on the fun of the experience.»
Immutable's current game lineup includes Metalcore, an open-world mech shooter; Shardbound, a multiplayer «collectible tactics game»; Infinite Victory, an
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