Microsoft reorgs Xbox leadership following Activision acquisition
Microsoft is shaking up the structure and leadership of its Xbox gaming and marketing divisions shortly after its record-breaking $68.7 billion acquisition of Activision Blizzard. Matt Booty was promoted to president of game content and studios, which will oversee ZeniMax and Bethesda. Likewise, Sarah Bond will now serve as president of Xbox. Her responsibilities will include overseeing Xbox’s platform and hardware strategy. Finally, Chris Capossela, chief marketing officer, has stepped down after 32 years at Microsoft.
Xbox’s leadership changes are designed to streamline Xbox’s org chart and support better collaboration across its recent acquisitions. Its acquisitions will have varying levels of integration. According to the Verge, ZeniMax will continue to operate somewhat independently under Jamie Leder, president and CEO.
Of course, Microsoft now has the challenge of integrating Activision Blizzard into its Microsoft gaming division. Dave McCarthy, chief operations officer of Microsoft Gaming, will oversee the transition on the operations side. The company did not announce a replacement for Bobby Kotick, current CEO of Activision Blizzard. Kotick set to step down at the end of the year.
Bond will steer the future of Xbox’s hardware and software platforms. Additionally, Bond will be one of six women in leadership roles reporting directly to Phil Spencer according to a new org chart.
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