The Pokémon Company is kicking things off for Christmas with a huge 5m (16.4ft) Poké Plush tree set up at the North Atrium in Westfield London.
The tree is made up of over 800 plushies, and in an artist's impression shared by the company it consists of numerous species including Ditto, Piplup and Grookey, all topped off with large Pikachu wearing a festive jumper.
The Poké Plush tree can be visited at the North Atrium in White City's Westfield shopping centre from today until 4th December. If you manage to get a visit in, please make sure to take a picture!
The Pokémon Company is also running a competition for UK residents, with one of 12 giant Pikachu plushies up for grabs. All you need do is share either a picture of the Poké Plush tree or any Pokémon Center plush in a wintery scene on Instagram, tag @PokemonNewsUK, and include #pokemoncenteruk.
Walk in a winter Pokémon plush wonderland!
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